DNA believes in the power of purpose allowing us to be more assertive and less likely to be passive or aggressive. Passiveness may come from culture and/or our genetic makeup and upbringing, but often comes from a lack of clarity of who we are and what we want out of our life at a point in time. It is difficult to measure what we have achieved when we have no idea of our purpose. Purpose also makes it more difficult for us to believe and act as if we are victims in life. We get to choose our purpose and even in difficult circumstances can recalibrate negative experiences to positive.

Our purpose through our apparel culture is to liberate others to also find their purpose. We thrive to bring awareness through the power of self belief, That everyone has the DNA to “Do Nothing Average”.